Work Location: Dallas County, Texas

Summary:
Seeking an experienced Marketing Strategy Lead to drive comprehensive marketing and lead-generation initiatives within the diagnostics sector. This role is responsible for developing and executing digital and event-based marketing strategies, optimizing discovery channels, and building scalable systems to support business growth.

Responsibilities:

• Develop and implement end-to-end marketing and lead-generation strategies to support qualified deal flow and pipeline growth.
• Oversee and optimize digital discovery channels, including SEO, AI search, and website conversion, to maximize lead capture and qualification.
• Plan and execute conference and event strategies, focusing on pre-scheduled meetings, relationship building, and measurable outcomes.
• Integrate content, social media, advisors, consultants, events, and partnerships into a scalable marketing system.
• Establish repeatable processes to reduce dependency on founders and support sales engineering teams.
• Monitor and analyze marketing performance metrics to inform strategy adjustments and ensure continuous improvement.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives.
• Stay current with industry trends and best practices in marketing strategy and diagnostics.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in marketing strategy, preferably within the diagnostics or healthcare sector.
• Strong knowledge of digital marketing, including SEO, AI search, and website optimization.
• Experience planning and executing conferences, webinars, and other events.
• Demonstrated ability to build scalable marketing systems and processes.
• Excellent organizational, analytical, and communication skills.
• Proficiency with marketing tools and platforms (e.g., LinkedIn, analytics, CRM systems).
• Ability to work independently and collaboratively in a fast-paced environment.

Published Category: Commercial & Market Access