Job Title: Marketing Director

Work Location: Middlesex County, Massachusetts

Summary:

Seeking a strategic and hands-on Marketing Director to lead US marketing initiatives, focusing on building brand awareness, credibility, and commercial presence. This role requires a blend of scientific expertise and practical marketing execution to drive engagement and business growth in the US market.

Responsibilities:

• Design and implement marketing strategies to enhance brand visibility and promote preclinical services and mouse models in the US market.
• Adapt global messaging and positioning to effectively engage US-based biotech and pharmaceutical audiences.
• Oversee and update website content to ensure scientific accuracy and alignment with business objectives.
• Create and refine technical materials, case studies, and digital content to communicate complex scientific concepts clearly.
• Execute and optimize digital marketing campaigns across multiple channels, utilizing analytics and SEO to maximize engagement and lead generation.
• Lead multi-channel campaigns, organize technical seminars, and participate in industry events to educate and engage clients and prospects.
• Mentor and support marketing team members, fostering collaboration and knowledge sharing across regions.
• Monitor marketing performance, manage CRM systems, and continuously improve programs based on data-driven insights.

Qualifications:

• MS or equivalent degree in biomedical or related field required; PhD preferred. Relevant experience in pharma, biotech, or CRO settings may substitute for advanced degree.
• Comprehensive understanding of drug discovery processes, including small molecules and biologics.
• Demonstrated ability to develop and execute marketing strategies and programs.
• Excellent scientific communication and cross-functional collaboration skills.
• Proactive, adaptable, and comfortable building marketing programs in a growing market.
• Willingness to travel as necessary.
• MBA, business training, or Chinese language proficiency is advantageous.

Published Category: Commercial & Market Access