Job Title: Digital Marketing Specialist

Work Location: Hudson County, New Jersey

Summary:

Seeking a Digital Marketing Specialist to support and execute digital marketing initiatives for a new wellness brand in the Beauty/Medical space, focusing on driving awareness, customer engagement, and measurable business results.

Responsibilities:

• Implement digital marketing strategies to increase brand awareness, preference, and conversion within the wellness and beauty/medical sectors.
• Manage and optimize campaigns across paid, owned, and earned digital channels, including social media platforms and website assets.
• Support customer acquisition and retention through performance marketing, CRM, and lifecycle campaigns.
• Oversee digital customer touchpoints such as website content, landing pages, email flows, and campaign assets for optimal engagement.
• Analyze campaign performance metrics (traffic, conversion, CAC, ROAS, engagement) and recommend data-driven optimizations.
• Collaborate with cross-functional teams to ensure cohesive and aligned campaign execution.
• Coordinate communications with external partners, including creative agencies, media vendors, and freelancers.
• Conduct market research, competitor benchmarking, and audience analysis to inform digital strategy and campaign planning, and prepare regular performance reports.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2+ years of experience in digital marketing, performance marketing, or growth marketing.
• Familiarity with analytics and marketing tools such as Google Analytics, Meta Ads Manager, Google Ads, CRM/email tools, or similar platforms.
• Experience in at least one of the following industries: Beauty, Wellness, or Healthcare.
• Familiarity with medical or expert-driven communications is a plus.
• Strong analytical skills and the ability to manage multiple projects in a fast-paced environment.

Published Category: Commercial & Market Access